Ben & Jerry’s has just announced the release of their new ice cream flavor, Save Our Swirled. But this is no ordinary addictive pint: Save Our Swirled is encouraging its sweet tooth fans to take action in raising awareness about climate change.
But how can raspberry ice cream with raspberry and marshmallow swirls and fudge ice cream cone pieces help save the Earth, you might ask? Hold your spoons, because Ben & Jerry’s is conducting a Save Our Swirled tour, which actually already started on April 1 — Ben & Jerry’s free cone day. Participants will get free ice cream along with the opportunity to learn how to slow down global warming and erode our carbon footprints. The tour will conclude at the United Nations Climate Summit in Paris December of this year.
“This campaign is as important as any we’ve ever undertaken at Ben & Jerry’s and the time to act is now. We’re beginning to see that we can make an impact,” said Jostein Solheim, CEO of Ben & Jerry’s. “Ben & Jerry’s has committed to dramatically reducing our own carbon footprint in an effort to help keep warming below two degrees. We are asking our fans to join us in calling on leaders around the world to support the transition to 100 percent clean energy now.”
The company has implemented a self-imposed carbon tax, and will convert completely to 100 percent clean energy by the year 2020.