April Bloomfield Debuts Gourmet Burger-Cheesesteak Hybrid

Staff Writer
April Bloomfield is opening her newest eatery: a butcher shop that features a chopped cheese sandwich popular in Bronx delis
Pictured: April Bloomfield and a Chopped Cheese at a different New York City deli.

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Pictured: April Bloomfield and a Chopped Cheese at a different New York City deli. 

From the team that brought you one of New York’s most buzzed-about burgers at Salvation Burger comes the newest casual culinary quest: a Philly cheesesteak-burger hybrid.

The chopped cheese — as it’s colloquially known in parts of the Bronx and Harlem — is just one of the menu items at April Bloomfield’s soon-to-open White Gold, a butcher shop/casual neighborhood restaurant on the Upper West Side in New York City.

The sandwich is being developed by Bloomfield in collaboration with butcher-partners Jocelyn Guest and Erika Nakamura, and chef de cuisine Robert Flaherty, according to Grub Street. The details of the burger are low-brow meets high-brow: a “whole animal” blend of premium beef from local, happy cows, sandwiched in a poppy seed Kaiser roll, topped with iceberg lettuce, pickled jalapeño, red onion, and mayo, with good old-fashioned processed American cheese oozing out the sides.

“We’re big fans of bodega sandwiches,” Guest told Grub Street. “So we’re trying to make, like, guilt-free bodega food.”

Unlike the cheap bodega sandwich, this chopped cheese will cost you just under $15 with a choice of sides. 

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