Is this another shot at Starbucks?
McDonald’s has rolled out a variety of McCafé Flavor Shots, which have been spotted in various U.S. markets.
The fast food powerhouse offers unsweetened and sugar-free varieties, which add 0 to 10 calories, and sweetened syrups, which add between 70 to 150 calories to a drink. Unsweetened and sugar-free flavors include French vanilla, hazelnut, caramel, chocolate, coconut, blueberry, cinnamon, Irish cream, and raspberry.
Sweetened varieties include French vanilla, hazelnut, and caramel. Up to three different flavors can be added per drink.
McCafe Flavor Shots have been seen in Maine, New York, Connecticut, and western Massachusetts.
We can’t help but wonder if the Flavor Shots concept is a strategic move to win over customers who are unenthused about the new Starbucks Rewards program. Well played, McDonald’s.