Diageo Is Adding Nutrition Labels to Guinness, Smirnoff, Captain Morgan, and Other Brands

Diageo is the first alcohol company to begin providing nutritional information for its products

Flickr/Vox Efx/CC 4.0

Regulators, health professionals, and alcohol companies alike hope that labeling information will help reduce the misuse of alcohol. (Photo Modified: Flickr/Vox Efx/CC 4.0)

Diageo, the London-based alcoholic beverages company and the world’s largest producer of spirits, as well as a major producer of beer and wine, is soon to begin providing labels on its products disclosing their alcohol content and nutritional information,the company announced in a press release.This information will also be available online.

Diageo is the producer behind Guinness,Tanqueray,Johnnie Walker ;Crown Royal,Captain MorganBaileysDon Julio, and Red Stripe, among many other brands.

It is the first alcohol company to begin labeling its products thusly.

“We are committed to ensuring our consumers have the best possible information from which to make informed choices about our products,” Ivan Menezes, Diageo’s chief executive, said in a statement.

“This includes alcohol content and nutrition information per typical serve. Currently, there is no obligation to provide such information in markets worldwide, but we know that consumers are increasingly discerning about what’s in their glass. We want to provide alcohol and nutrition information that consumers can quickly understand, instead of expecting them to do the math.”

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