Watch out New York Times, Amazon is coming for you. Amazon Fresh and Tyson Foods are teaming up to launch Tyson Taste Makers, “a line of chef-inspired meal kits” this fall. Jumping onto the meal kit bandwagon demonstrates the e-commerce company’s “growing ambition in the grocery and food business,” says Business Insider.
Tyson Foods CEO Donald Smith said, “We're expanding our relationship with Amazon Fresh to sell fresh protein as well as partner with them around innovation. We plan to launch Tyson Taste Makers, a line of chef-inspired meal kits in premium proteins for home delivery with Amazon Fresh this fall.”
On these “premium proteins,” which supposedly set this kit apart from the competition, Smith says, “We’ll teach them about the cuts of meat and where they come from. We’ll help pre-cut, trim, dry age, smoke, marinate, and do the prep so all they have to do is cook it. And then we’ll inspire them to explore and cook with ingredients that they may have never used before.”