With $35 Million In Latest Round Of Funding, Plated Looks To Become A Leader In Food Sustainability
Plated, the meal-in-a-box delivery service with competitors like Blue Apron and HelloFresh, has just announced an additional $35 million in funding from existing investors, which it will use to "extend its leadership position in food sustainability," the company announced.
That endeavor will include the development of technology to create a low-waste supply chain, as well as efforts to source options that connect customers with locally farmed foods. Plated's packaging is also recyclable, and its latest innovation is Jute, a biodegradable and compostable insulator. At the moment, the company aims to produce completely carbon-neutral packaging by 2016.
"At Plated we are focused on building our company for who we call the 'Evolved Eater': Americans who care about food quality and transparency, and eating better for themselves and their communities," says Nick Taranto, Plated co-founder and co-CEO. "We are putting ingredient and environmental standards first, offering our customers a greater selection of antibiotic and hormone-free meats, sourced from local farms, fishermen and hand-selected local businesses."