Would you like a short story to go with your Sofritas? Now you can with the new intellectual concept from Chipotle called “Cultivating Thought.” The brainchild of New York Times bestselling author Jonathan Safran Foer, “Cultivating Thought” will place new short stories, essays and musings from famous writers like Girls writer Judd Apatow; The Bluest Eye author Toni Morrison; short story writer George Saunders; Moneyball author Michael Lewis; and comedienne Sarah Silverman, on Chipotle cups and paper bags.
Foer came up with the concept, according to an interview with Vanity Fair, when he was sitting in Chipotle, bored because he had neglected to bring reading material.He then emailed the CEO of Chipotle, Steve Ells, saying “I bet a sh**load of people go into your restaurants every day, and I bet some of them have very similar experiences…..Wouldn’t it be cool to…get some really high-quality writers of different kinds, creating texts of different kinds that you just give to your customers as a service?”
The idea behind this initiative, according to Chipotle, is to “pique consumers’ curiosity about their world and to connect with the musings of these writers, some of whom may be new or unfamiliar.”
Here’s a sneak-peek excerpt from Foer’s piece of writing for Chipotle called “Two-Minute Personality Test.”
“….What has been irrevocably spoiled for you? If your deepest secret became public, would you be forgiven? Is your best friend your kindest friend? Is it any way cruel to give a dog a name? Is there anything you feel a need to confess? You know it’s a “murder of crows” and a “wake of buzzards” but it’s a what of ravens, again? What is it about death that you’re afraid of? How does it make you feel to know that it’s an “unkindness of ravens”?
Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter @JoannaFantozzi