An all-Nutella restaurant sounds like a chocolaty dream come true! Nutelleria, a restaurant that will be serving breakfast, dessert dishes and more containing the famous chocolate-hazelnut spread, will soon be opening in Brooklyn’s Park Slope neighborhood. Expect some seriously mouthwatering concoctions like a breakfast pizza with cream cheese, fruit, and Nutella; a Nutella-bacon-banana waffle sandwich; and of course, Nutella crepes.
But here’s the thing: since the Nutella restaurant is run by fans of the chocolate spread, and not actually associated with Nutella’s parent company Ferrero, the restaurant may actually be illicit.
We’ve reached out to Ferrero for comment, but have not heard back. It does seem that lawyers will come knocking on Nutelleria’s door soon though, because Nutella is a registered trademark, and Ferrero has made restaurants change the names of their dishes and smoothies in the past. The Nutella bar at Eataly is an exception, since they collaborated directly with the folks at Nutella for their 50th anniversary festivities.
But it seems that the Nutelleria folks aren’t too worried, since they’ve started a viral social media campaign on Facebook, Twitter and Instagram.
So the big question is, when will this beautiful paradise be opening? Cryptically, the Nutelleria just says “very, very soon.” We’ll raise a jar to that.
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Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter@JoannaFantozzi