Multi-Brand Franchisor Villa Enterprises Brings Salsarita’s Fresh Cantina to Concord Mills Mall

From www.restaurantnews.com, by RestaurantNews
Multi-Brand Franchisor Villa Enterprises Brings Salsarita’s Fresh Cantina to Concord Mills Mall

Multi-Brand Franchisor Villa Enterprises Brings Salsarita's Fresh Cantina to Concord Mills Mall

Phil Friedman, CEO of Salsarita’s Fresh Cantina

Multi-Brand Franchisor Villa Enterprises Brings Salsarita's Fresh Cantina to Concord Mills MallConcord, NC  (RestaurantNews.comSalsarita’s Fresh Cantina is coming back to Concord Mills Mall courtesy of Villa Enterprises, the 50-year-old, global multi-brand restaurant operator and franchisor with more than 400 restaurants in malls, airports, casinos and other high-traffic locations. Villa Enterprises will operate the popular fast-casual Mexican restaurant famous for “burritos, tacos y más” at 8111 Concord Mills Boulevard, with plans to reopen its doors Friday, May 1.

“Salsarita’s is a perfect fit for the Concord Mills Mall location,” said Villa Enterprise’s Executive Vice President of Development Adam Torine. “Salsarita’s joins the Villa Family with our four other restaurant concepts, Villa Italian Kitchen, Green Leaf’s, Bananas, and South Philly Steaks & Fries, to offer guests great choices of high quality, delicious, fresh menu items.”

The revamp of the Concord Mills Mall location of Salsarita’s comes in a year when the franchise is experiencing growth throughout the country. Backed by restaurant industry veteran Phil Friedman, CEO of Salsarita’s, the franchise has multiple deals in place to bring restaurants to areas including Alpharetta, Georgia; High Point, North Carolina; and Columbia, South Carolina, all within the year. Already this year, Salsarita’s has come to Starkville, Mississippi, with a location scheduled to be opened in Oxford, Mississippi in May.

“Bringing Salsarita’s back to Concord Mills provides another tremendous opportunity to reach a large audience with a fresh new look,” said Friedman. “Salsarita’s is a concept that has demonstrated success in universities, airports and malls, and the Concord Mills location is primed to replicate that success.”

About Salsarita’s

Founded in Charlotte, N.C. in 2000, Salsarita’s Fresh Cantina offers Mexican favorites such as five flavorful house-made salsas, custom burritos, tacos, nachos and salads made fresh to order with an extensive selection of proteins, toppings and fillings. Salsarita’s was acquired by franchise industry veteran Phil Friedman in 2011 and operates more than 70 locations in 19 states, including eight that are company-owned. For more information, visit www.salsaritas.com, like us on Facebook at http://www.facebook.com/salsaritas and follow us on Twitter and Instagram @salsaritas.

About Villa Enterprises

Villa Enterprises is a global multi-brand restaurant operator and franchisor. Founded in 1964 by Michele Scotto, a Naples, Italy native, Villa Enterprises began as a small pizzeria next to the Ed Sullivan Theater in New York City. Today, Villa Enterprises is an international organization celebrating its 50th anniversary with more than 400 quick-serve restaurants in malls, airports, casinos and other high-traffic locations.

Villa’s QSR brands, including Villa Italian Kitchen, Green Leaf’s, Bananas, South Philly Steaks & Fries and Far East, can be found across 40 U.S. states and eight additional countries. Villa also operates 12 full-service restaurants in suburban New Jersey under the 40North brand including The Black Horse Tavern & Pub, The Office, Steelworks Buffet & Grill, Piattino and George & Martha’s. For more information, please visit www.villaenterprises.com.

Contact:
Sanderson & Associates
312-829-4350
Samantha@sandersonpr.com
Clavery@salsaritas.com