Mountain Dew Releasing Caffeinated Breakfast Drink

It tastes like Mountain Dew but has more caffeine and is made with 5 percent juice. That does not make it any better


Just in case coffee, tea, or orange juice just don't cut it for a breakfast drink, PepsiCo has decided to roll out a Mountain Dew-flavored breakfast drink called Kickstart. The caffeinated and carbonated drink reportedly has vitamins B and C, an extra jolt of caffeine, and is made with 5 percent juice, which ridiculously qualifies it as a "juice drink" instead of a soda.

AP reports that Kickstart comes in flavors like "energizing orange citrus" and "energizing fruit punch," but since it contains less caffeine than Red Bull, PepsiCo doesn't view it as an energy dirnk.

Nevertheless, Kickstart will be packaged in the same 16-ounce cans as drinks from Monster Beverage Corp, although it will only have 92 milligrams of caffeine in a 16-ounce can. A regular Mountain Dew has 72 milligrams of caffeine, while the energy drink Amp has 142 milligrams. A 16-ounce Starbucks coffee has 330 milligrams, AP reports.

This isn't the first time Mountain Dew has appeared on the breakfast menu. Taco Bell made quite a splash last year when select stores featured a "breakfast cocktail" made with Mountain Dew and orange juice. We're envisioning terrible scenarios where Kickstart and vodka come into play in the club brunch scene. The new product hits store shelves Feb. 25, 2013.


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1 Comments

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Just what the consumer needs ... more caffeine... No wonder Pepsi continues to lose market share. Keep trying to selling unhealthy chips and fast food and leave the beverage industry to the experts... COCA-COLA.

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