- Todd English born (1960)
McDonald's UK Replacing Happy Meal Toys with Books
Recipe of the day
- ‘Yes, You Are Responsible for Your Franchises,’ Labor Board Scolds Fast Food Chains
- The Vegan Seafood Tower: This. Changes. Everything.
- Why Roanoke, Virginia is an Example to Our Nation
- Subway Knew About Jared Fogle’s Creepy Exploits but Did Nothing to Stop Them, Franchisee Says
- Californians Demanding Labels for Food Products Made with Fracking Wastewater
While McDonald's in the United States might be focusing on battling obesity (with its apple slices and smaller portions), across the pond, Mickey D's is gearing up to be the U.K.'s largest children's book distributor.
The Daily Mail reports that McDonald's has teamed up with the National Literacy Trust, Dorling Kindersley, and WH Smith to distribute 15 million books in England over the next two years, all through its Happy Meals.
One book will be included with a Happy Meal, and additional vouchers for books will also be available. Currently, the featured books are part of the "Amazing World" series, where kids learn about stars and planets, big cats, the Arctic and Antarctic, and the Rainforest.
"When children own their own books, it makes a huge difference to their reading," National Literacy Trust head Conal Presho told The Guardian. "Our focus is on using any way we can to encourage children to read, and to read anything they can, whether that's menus in restaurants, non-fiction books, or magazines — anything which spreads children's enjoyment of reading."
Be a Part of the Conversation
Join the Daily Meal's Community and Share your Thoughts