McDonald’s has announced the upcoming debut of the Tastemakers group in the Greater Philadelphia Region. The group will be comprised of young professionals that will be able to grow their personal and professional networks as well as offer insight on “elements of creativity and philanthropy through the eyes of a McDonald’s millennial.”
In exchange for offering insight on the mind of a twenty-something, “members can look forward to exclusive brand news, networking opportunities, exclusive Tastemakers swag, and special giveaways to share with the members of their social networks.” Currently, the program is exclusive to the Greater Philadelphia Area.
Although partnership details are still being worked out, the Tastemakers (not yet announced) will weigh in on the value and quality of McDonald’s menu items and collaborate on future events and community projects.
The Tastemakers will be responsible for engaging with McDonald’s across social media platforms, including the company’s national Snapchat account and @McDPhilly across local channels.
Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.