McDonald’s Urges Franchisees to Open on Christmas

After a Thanksgiving sales bump, corporate sees more holiday dollars


 

After seeing a 2.5 percent bump in November revenue largely due to many franchises being open on Thanksgiving, McDonald’s corporate has sent out a memo, leaked to AdAge, notifying franchise owners that they’re now expected to stay open on Christmas as well.

There are 14,000 McDonalds in the U.S., but only about 10 percent of them are owned by McDonald’s corporate; the rest are franchises. Last Christmas, all the corporate-owned McDonald’s remained open and brought in an average of $5,500 each in sales. If every McDonald’s in the country were to open on Christmas, that means an additional $84 million in revenue just for that one day.

After a disappointing October, when sales dropped for the first time in nine years, the company is pulling out all the stops in order to bring in more revenue. Encouraging franchisees to stay open on Thanksgiving worked, so this strategy will presumably work, too, as very few fast-food restaurants are open on Christmas Day.

All this is assuming that there are people out there who want to eat fast food on Christmas, of course. 


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5 Comments

tdm-35-icon.png

My daughter works at Mickey D's. She wants to go to college. She is a straight A student. She works her butt off every morning M-F and is asked many times to work overtime. She has been burned several times serving their extremely hot coffee. But can she get a day off? Not even when she schedules it!! She had to work Thanksgiving and was even asked to work over then. I just assume that they will make her work Christmas because she is one of their best workers. McD's does not care about the economy. Even greed doesn't take a break on Christmas. Merry F-ing Christmas McDonalds!!!!

JoyRal33's picture

How many FREE meals will they give to the needy? With the profit they make, they are still paying minium wages. On Christmas day working for liitle of nothing. One day out of the year that their employees can spend time with their family and they take that. SAD!

DrDish's picture

Yeah, those nasty corporations, trying to make a profit so that they can help the economy, employ more workers and grow. You want to deny workers the right to work and make time and a half or double time on holidays? Some people need/want to work and should have the right to make that choice. Yes, ask 90% of people that work (and 90% of people that don't) whether working for a corporation, not-for-profit, governement entity (or collecting welfare) and they will agree they are under paid. I teach college and work 2 other jobs, and yes, I am underpaid too. But I have the right to quit, find alternative employement, work on Christmas, New Years or any other holiday to earn extra money to support my family (spouse and 5 kids eat lots of food).

Someday I would love a 40 or 45 hour work week, but not in the cards in the short term and don't want folks like you decreeing who should work and who should not and when they should. If you strongly believe that people should not work on Thanksgiving or Christmas, you have the right to not shop and encourage other to not shop those days, but as long as people do, there will be people that WANT and deserve to be able to work.

momarlon's picture

Dish, hold tight, the waaambulance is on the way.

tdm-35-icon.png

Anything to make an extra buck. Don't even allow their underpaid employees the day off for Christmas. Just another Pond scum corporation among a number of others.
What do their executives do on the holiday - enjoy a fine crap cheese burger with their loved ones and family? On the French Riviera, perhaps but with a fine wine, of course.

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