Marc Jacobs has taken his designing to the next level. Now, instead of using his talents towards his own fashion line, he is taking on the soft drink industry, one imaginative aluminum can at a time.
Jacobs was appointed creative director of Coca-Cola in the beginning of February and will soon be putting his mark on the 30th anniversary line of Diet Coke cans. The new campaign, titled “Sparkling Together for 30 Years,” will feature three different Marc Jacobs cans, each inspired by a different fashion era: the ‘80s, ‘90s, and ‘00s, and it’s safe to say the cans are almost as fashionable as the clothes Jacobs designs. The ‘80s can will sport a model in a top hat and suit striking a pose. The ‘90s can features pink and purple swallows surrounding a crouching model in a large hat, pink dress, and purple stilettos. Lastly, the ‘00s can comes with a slew of red polka dots, alongside a fierce model in yellow and white striped pants, a black and white top with a red collar, and turquoise heels.
A shirtless Jacobs will also be starring a 30th anniversary “short film” titled ‘Marc Jacobs’ Photo Booth Break’ as the newest “Hunk,” (an attempt to recreate their “Hunk” ads from the nineties). Diet Coke released a teaser of the commercial, where Jacobs is taking photos of himself in a photo booth -- and loses an article of clothing after each snapshot. Three girls stand outside the booth looking at the photos and fanning themselves until they finally get a glimpse of a shirtless, extremely fit, Jacobs drinking Diet Coke.
The new line of cans will be available in northern Europe in March, and Jacobs is very excited about this new opportunity that is underway. “I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon” he said in a release.
Skyler Bouchard is a junior writer for the Daily Meal. Follow her on twitter at @skylerbouchard.