After that Calvin Klein Jeans campaign with big sister Kate Moss, Lottie Moss has landed her second major gig fronting the F/W 2014 advertisements for Red Valentino. We already knew the youngest Moss was going to be a big deal, but this campaign is pretty major. Red Valentino is the younger Valentino label, like Miu Miu is to Prada or Just Cavalli is to Roberto Cavalli, and marks the beginning of her entry into the luxury market. Of course everything is still kept fun and spunky, perfect for the 16-year-old who poses in the animated campaign with cartoon explosions, bombs and other Wile E. Coyote antics.
Shot by Tim Walker, the photos show Moss in age-appropriate dresses, knee-high socks and fun little swan-detailed collars. It’s far from the over-the-top luxury you’ll find at the brand’s parent house, but it looks cute and chic, if not just a little juvenile, on the blonde teenager. We have to admit, we sort of love it. Which leaves us to wonder: where is Moss going from here? Her sister is one of the highest-paid, most coveted models in luxury today (think frequent Stella McCartney and Burberry gigs), so she could be well on her way to similar success. Fingers crossed—we’re hoping for the best and are anxious to see her next campaign.