Largest Quick Serve Seafood Brand Selects Duke Marketing LSM Agency of Record
San Rafael, CA (RestaurantNews.com) Duke Marketing LLC®, a full service marketing communications firm specializing in multi-location and franchise companies, celebrating 25 years in business, announced today Long John Silver’s®, the nation’s largest quick-service seafood chain, has selected Duke Marketing as their LSM Agency of Record. Duke Marketing was chosen for their expertise increasing sales and traffic with local store marketing strategies for multi-unit franchisees.
More than 40 years ago, Long John Silver’s opened the first location in Lexington, Kentucky. The next several decades saw Long John Silver’s expand across the country. With their iconic steeple-roofed Cape Cod restaurants and one-of-a-kind menu, Long John Silver’s introduced more and more guests to great-tasting fish, chicken, and shrimp to become America’s favorite seafood brand with over 1100 locations.
Margo Mize, Senior Vice President of Marketing, said “It’s a new day here at Long John Silver’s”. We are enhancing more than our great-tasting and sustainably harvested seafood. We are reconnecting with guests in our local communities by retaining Duke Marketing, and bringing a renewed energy to better restaurant and guest experiences, fun and innovative new meal options and, of course, great value.”
“I have been a Long John Silver’s guest and fan since I was a kid and wanted to be a Pirate,” said, Linda Duke, chief executive of Duke Marketing. “Duke Marketing was hooked to be part of the new Long John Silver’s crew and lead their franchise organization into new waters. We are looking forward to working with this great iconic brand.”
About Long John Silver’s®
Long John Silver’s®, America’s largest quick serve seafood chain, was founded in Lexington, Ky., in 1969 and moved its international headquarters to Louisville in 2003. Long John Silver’s provides franchise service, food innovation and marketing support to approximately 1,100 Long John Silver’s restaurants located throughout the United States and in Asia. For more information, please visit www.ljsilvers.com.
About Duke Marketing, LLC®
Duke Marketing, LLC, established in 1989 and celebrating 25 years in business, is a California-based full service marketing communications agency specializing in multi-location and franchise organizations. Duke Marketing combines a full range of services, including: thought-leadership, local store marketing, public relations, consumer promotions and cause marketing, franchise communications, market-by-market planning, creative development, advertising and media buying with on-target strategies, fresh ideas and creative concepts to offer complete solutions. www.dukemarketing.com and friend us on Facebook.
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