KFC Debuts Cheesy Bacon Bowls

Staff Writer
The new Cheesy Bacon Bowl consists of the same ingredients in KFC's traditional Famous Bowl, but is topped with crumbled bacon
The new Cheesy Bacon Bowl consists of the same ingredients in KFC's traditional Famous Bowl but topped with crumbled bacon
NRN.com
The new Cheesy Bacon Bowl consists of the same ingredients in KFC's traditional Famous Bowl but topped with crumbled bacon

KFC has added bacon to its line of KFC Famous Bowls in a new a limited-time offer.

The new Cheesy Bacon Bowl consists of the same ingredients in the quick-service chain’s traditional Famous Bowl — mashed potatoes, corn, Popcorn Chicken, home-style gravy, and shredded cheese — but is topped with crumbled bacon.

“Five years ago we unveiled our KFC Famous Bowls to great consumer fanfare,” KFC chief marketing officer Barry Westrum said in a statement. “Since then, they’ve been a consistent fan favorite. And to honor the fifth anniversary, we’ve added an amazing new layer of bacon.”

The item sells for $3.99 at participating restaurants; prices may vary by location. The Cheesy Bacon Bowl also joins two other varieties of bowls featuring corn, chicken, gravy, and cheese on a base of either rice or biscuits.

In a related social-media promotion, KFC is offering one of its @kfc_colonel Twitter followers a year’s worth of Cheesy Bacon Bowls and other unnamed menu items.

The winner must tweet about the new menu item’s bacon using the hashtag #BaconBowls. The tweets will be reviewed from Oct. 18 to Oct. 28, and will be judged on originality, creativity, and brand relevance, the company said.

The company also launched a television campaign for the new menu item with the tagline, “Everything’s better with bacon.”

Watch the Cheesy Bacon Bowl commercial; story continues below.

 

Louisville, Ky.-based KFC Corp., a subsidiary of Yum! Brands Inc., has more than 15,000 restaurants in 109 countries and territories.

— Charlie Duerr

Click for more from NRN.com

Around the Web