New Honey Mustard BBQ Flavor Profile is Like a Southern Belle: Sweet with Attitude
LOUISVILLE, Ky., July 29, 2016 /PRNewswire/ -- KFC restaurants in Mobile and Pittsburgh are preparing for a gold rush this week as the brand introduces its new Georgia Gold fried chicken and tenders in the two test markets. Available now through September 4, KFC's Georgia Gold is inspired by the regional flavors of Georgia and South Carolina, offering an authentic, honey mustard BBQ to challenge conventional taste buds.
"The crispy and tangy flavor profile of Georgia Gold is like a grown-up honey mustard – sweet with attitude," said Kevin Hochman, KFC U.S. chief marketing officer.
Georgia Gold is available in Extra Crispy™ ChickenTenders, Chicken Littles® and Extra Crispy™ Chicken. Different than its more well-known neighbor, the vinegar-based BBQ associated with North Carolina, KFC Georgia Gold is crispy with a balance of sweet and tangy honey mustard BBQ flavor that stays true to the Georgia original.
For now, only KFC customers in Mobile and Pittsburgh will be able to try the new Georgia Gold recipe, after which KFC will evaluate when it will be available nationwide.
"We purposely paired the traditional southern market of Mobile with the northern mentality of Pittsburgh to determine how guests with different regional taste buds would take to Georgia Gold," added Hochman. "After numerous trials, we are confident we got it right."
KFC is entering a new era of innovation, kicked off by the success of its Nashville Hot Chicken, which was available for a limited time earlier this year. KFC's Nashville Hot Chicken has a one-of-a-kind flavor profile that is spicy and smoky but stays unbelievably crispy. Along with the addition of Georgia Gold, KFC's Nashville Hot Chicken is also now back in Pittsburgh only for a limited time.
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain. KFC specializes in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Strips, Hot Wings™, Go Cups, KFC Famous Bowls®, Pot Pies, freshly hand prepared chicken sandwiches, biscuits and home-style side items. There are nearly 20,000 KFC outlets in more than 125 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and Instagram (www.instagram.com/KFC).