Key Lessons Learned From Social Media Flop by Epicurious

The insensitive tweets by recipe website Epicurious can teach all media outlets some valuable crisis-mode lessons


If you missed Epicurious’ insensitive tweeting yesterday morning, you’re not going to find it on Twitter, because they’ve deleted the tweets.

In what seemed (more on that later) to be an effort to lift Boston’s spirits, the recipe-based website sent out tweets to their 386,000 followers of recipes for cranberry scones and bowls of breakfast energy yesterday morning "in honor of Boston and New England." Uproar and anger over the blasé messages immediately ensued, which led the website to delete its recipe suggestions and further defame itself by sending out an obvious copy-and-pasted message apologizing for tweets that "seemed" to be insensitive.

There’s really no more to say about the situation, except what Epicurious can do to redeem itself — and it doesn’t involve cranberry scones. 

Anne Dolce is the Cook editor at The Daily Meal. Follow her on Twitter @anniecdolce 


Be a Part of the Conversation

Have something to say?
Add a comment (or see what others think).

Comments 0


Like this story? Get updates by email, facebook and twitter
Get daily food and wine coverage


Latest from The Daily Meal

The Daily Meal Video Network
How to Sear Fish

Post a comment

Add a Comment

Upload a picture of yourself no larger than 3MB, please see Terms for details
CAPTCHA
Please answer this Captcha to prove you are human
Image CAPTCHA
Enter the characters shown in the image.
CAPTCHA
Please answer this Captcha to prove you are human