Kate Moss, Lily Allen And Harry Styles Party At London's Coolest New Hotel

Andre Balasz re-invented the legendary Chateau Marmont, dated Uma Thurman, appeared in ads for Louis Vuitton, and launched the Mercer and Standard hotel brands as paragons of casual cool. Until now, however, he has never had a property outside the U.S. That's set to change in late May when he opens The Chiltern Firehouse, a 26-suite boutique luxury hotel in central London's chic Marylebone district. And it's already on track to become the city's coolest hangout.

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