ISA Launching Lunch Service In Williamsburg, Brooklyn, On March 4

Taavo Somer, the restaurateur behind the Lower East Side's uber-trendy Freemans Sporting Club, opened ISA in Williamsburg, Brooklyn, back in 2011. He fired the entire kitchen staff (including chef Ignacio Mattos) about six months later and revamped the menu, giving it a more casual feel, and news broke today that starting March 4, the restaurant, which has proven to be incredibly popular, will be rolling out a lunch menu.

From 12 p.m. to 4 p.m. daily, diners will be able to enjoy sandwiches including muffaleta and pork Milanese served on homemade focaccia as well as six types of rustic lunch pizzas, including three-meat and arugula, "breakfast pizza" with egg, pancetta, salsa verde, and Fontina, and four-cheese and onion, according to a release.

After lunch, the happy hour begins and runs until 6 p.m., with cocktail specials, $6 wines, and a special menu featuring items like potted pork, chicken liver mousse, marinated olives, and salami.

ISA's second floor is also frequently taken over for events and demonstrations, so check out their calendar to see what's coming up next.