Guy's American Kitchen and Bar

Mon–Wed, Sun: 11:30 AM–Midnight Thu–Sat: 11:30 AM–1:00 AM
220 W 44th St (btwn 7th & 8th Ave)
New York 10036
(646) 532-4897

Just months after launching his Times Square behemoth, an ode to the personality and over-the-top flavors featured in his Food Network show Diners, Drive-Ins, and Dives, celebrity chef Guy Fieiri's first New York City restaurant gained national attention when it was reviewed by The New York Times' critic Pete Wells. In what was probably the first time since the Grand Forks Herald's Marilyn Hagerty Olive Garden review garnered similar national attention, the piece set off a media firestorm. In a review punctuated by 50 question marks, Wells called Fieri out for serving a drink that "glows like nuclear waste" and for "toasted marshmallow [that] taste[d] like fish." Many engaged in the schadenfreude you'd expect would be involved around an icon worth millions of dollars, others noted it as an example of New York snobbery, and one writer, Boston Phoenix’s Chris Faraone, even called it "probably one of the best things he’s ever read" (better than Crime and Punishment, Chris?). For his part, Fieri who'd previously noted he didn't care what critics wrote, did go on television to defend himself, calling the critic out for having an agenda. For all that bravado, there were reports in the days that followed, that Fieri had removed the offensive drink, but just a few months after its opening, it's too early to tell if Wells' gambit for national attention will end with his name becoming a household one, or whether it all will just lead to Fieri's being hoisted above the marquees of more Guy's American Kitchen & Bar outposts in cities across the country. — Arthur Bovino, 11/19/2012