FWSD Looks To Make San Diego The Fashion Center Of The West Coast

San Diego's bikini-clad, flip-flop-wearing and board short-donning locals may seem out of place in the world's most prestigious fashion houses of today; but Fashion Week San Diego™ (FWSD) is back again this year to prove that the city isn't just another community of beach bums. Founded in 2008, those behind the week-long event desire to establish SD as a place for finding emerging designers — a fashion center of the West Coast.
As a collaborative effort, FWSD will host an assortment of events from September 30-October 6 including talks panel talks, runway shows, live DJ performances and a trunk show. Prior to the affair, FWSD puts their designers through a yearlong program in which participants receive mentoring and coaching to help them develop and sustain their businesses. This year 26 designers will showcase their work in hopes of winning the grand prize Designer Business Package which includes exclusive meetings with top buyers at Mod Cloth, $500 prize money, a feature in LOCALE Magazine and business services from APA Business Consulting, Inc. Chosen by the audience, the winner will be scored on creativity, wearability and quality.