Truckin’ Good Food truck sells crêpes and frites in Phoenix. Where'd they come up with the the name? "We want to make people happy and excited for what we do. After the first glance, after the first words, ‘Hi, what can I get for ya’? And after the first bite, the reaction had to be... whoa! This is truckin’ good food!” The slogan is a variation: Holy Truckin' Good.