More People Getting Wasted on Flavored Vodka Than Tequila

If a bar were high school, the popular kids would be whipped cream vodka


Heavy partiers seem to be opting for marshmallow vodka instead of tequila shots these days, as data company Restaurant Sciences reports that flavored vodkas are on the rise, while rum and tequila are falling out of favor. Really guys?

According to data from 25 million drink orders in the United States, flavored vodkas won 3.04 percent of the market share gains; digestifs only got 1.48 percent and Irish whiskey won .98 percent.

On the other side of the scale, rum lost 3.89 percent, gin lost 2.60 percent, and tequila lost 2.28 percent. "Our 2012 data shows that consumers moved away from traditional spirit staples such as rum, tequila, and gin and looked to lesser known digestifs, blended whiskeys, and flavored vodkas and rums," Chuck Ellis, Restaurant Sciences president, said in a press release.

So all those ridiculous flavored vodkas of 2012? People actually order them. A proper gin and tonic, though, not so much. We can chalk it up to people trying to be adventurous and experimenting with unknown territory, but you know it's just people trying to get wasted.


Be a Part of the Conversation

Have something to say?
Add a comment (or see what others think).

Comments 0


Like this story? Get updates by email, facebook and twitter
Get daily food and wine coverage


Latest from The Daily Meal

The Daily Meal Video Network
A Lesson in Limoncello

Post a comment

Add a Comment

Upload a picture of yourself no larger than 3MB, please see Terms for details
CAPTCHA
Please answer this Captcha to prove you are human
Image CAPTCHA
Enter the characters shown in the image.
CAPTCHA
Please answer this Captcha to prove you are human