Fast Food Icon Roy Rogers Growing Again with Millennials in Mind

Fast Food Icon Roy Rogers Growing Again with Millennials in Mind
From www.restaurantnews.com, by RestaurantNews

Fast Food Icon Roy Rogers Growing Again with Millennials in Mind

Most Millennials wouldn’t know Roy Rogers, the iconic Western movie star, from a cowboy’s tin of beans.

That’s utterly irrelevant to Roy Rogers, the Frederick Maryland–based quick-service chain that’s making a steady turnaround in a serious bid for 21st century relevance. Never mind that even McDonald’s is struggling for fast-food footing in an industry evolution that’s placed the likes of Chipotle, Panera Bread, and Five Guys as the new wave of culinary relevance.

Roy Rogers – the iconic restaurant where folks can mosey in for high-quality burgers, fried chicken, and roast beef sandwiches – is back in the saddle with a new, Millennial-friendly gait.

The updated stores have WiFi. Some Roy Rogers stores have flat-screen TVs. And new units even have communal tables, which have become so popular with younger customers.

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