Failed Products of Major Brands

A collection of iconic flops from major brand names

Doritos 3D are one of the most famous food product flops in history.
Mauro Costa
Doritos 3D are one of the most famous food product flops in history.

What makes a product a hit or a miss? The unique nature of the concept perhaps, or that the product is better than all of its competitors. Or maybe it’s an ingenious marketing campaign that resonates with the general public, and most often the company behind it the will help to predetermine the success of the product. However, in these cases, the grand success of the parent companies wasn’t enough to save the products. Even the biggest and brightest come up short sometimes.

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When McDonald’s decided to design a burger that would appeal to a more sophisticated, adult palate in the late '90s they came up with the Arch Deluxe. The concept is intriguing, but it was clear to consumers from the get-go that the company was simply rebranding their existing Big Mac sandwich without increasing the quality by any significant margin.

Kellogg’s thought they were revolutionizing the grab-and-go breakfast market when they unveiled their Breakfast Mates in 1998, but not so surprisingly, the general public was less than thrilled with the idea of pouring pre-packaged, shelf-stable, room-temperature milk into their breakfast cereal. Flops happen, even to time-tested brand-name food corporations.

Take a look through this collection and reminisce about the best food product fails in history.

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fredkumbersq's picture

But seriously Daily Meal, why let the facts get in the way of a good story.

I worked on the Lays Wow product during it's inception and ultimate rebranding. The gastric events that the press loved to poke fun at were seriously overblown, so much so that in the early 2000's, the FDA allowed Uncle Frito to drop the warning off the label.

Of course, by then the damage to the brand had been done and Uncle Frito ultimately decided it would be cheaper to rebrand the products instead of fighting in the court of public opinion.

What you have failed to report is that Frito still markets these same exact chips under the Lays and Ruffles Light brand names. Even the Olestra flag is prominently displayed on the front of the packaging.

So yes, your article is partially true, in that the Wow brand is no more, however the product lives on and provides a small subset of the snack eating population an option when it comes to fat and calories.

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