EU Cracks Down on Wine Labels, Advertising
You can't label a wine as 'easily digestible,' says a new court ruling
The European Union has come down with a new ruling on false advertising in the wine industry. Now, the EU has smacked down one wine's assertion that it was "easily digestible," saying that it's an inappropriate health claim.
The new ruling on Thursday came specifically to Germany's Deutsches Weintor winery, and its Dornfelder and Burgunder wines, reports the Associated Press. While the labels said the wines were "mild edition" with "gentle acidity," the "easily digestible" claim is out. The EU says the claim isn't appropriate for an alcoholic beverage, whose consumption can be dangerous.
Wine labels aren't the only thing the EU is regulating these days; the EU is in the middle of a scandal involvings its exports to China, who has accused EU winemakers of dumping cheap wine in the country.