The Emergence Of Gift Cards: Bob Shullman Of Shullman Research Discusses Surprising Findings About Holiday Shopping 2014

The Emergence Of Gift Cards: Bob Shullman Of Shullman Research Discusses Surprising Findings About Holiday Shopping 2014

Even before Labor Day this year, many discount stores were putting out their holiday items: wreaths, lights, toys and candy shared the shelves with bathing suits and suntan lotion. But this time of year, now only weeks before the holiday season comes in full force, some fascinating research data has emerged, allowing marketers and others to become aware of how mass affluent and affluent Americans are planning to shop this year.

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