How Are Jelly Belly Flavors Created? from What Is Cheetos Cheese Dust? And 8 Other Junk Food Mysteries Solved

What Is Cheetos Cheese Dust? And 8 Other Junk Food Mysteries Solved

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How Are Jelly Belly Flavors Created?

There are four flavor scientists at the Jelly Belly factory, and creating a flavor is an extensive process that is unique to each bean. To make the pomegranate flavor, for instance, the team tasted almost every variety of pomegranate juice out there, according to The Atlantic. They then vaporized their preferred juice’s molecules using a gas chromatograph, adding “a little bit of this and that.” One secret ingredient is used to suppress sweetness for savory Jelly Belly flavors, and esters are added to create fruitiness. Some flavors are created by mixing others together, and all are tested extensively before their release.