Watch TV for long enough and you’re bound to see a fast food commercial or two. They’re some of the most varied and creative ads on television, and with good reason: Fast food isn’t exactly an easy sell, so simply showing a picture of a burger and explaining it isn’t going to cut it. Chains need to resort to some serious hijinks to snag your attention (and business), and sometimes they go a little overboard.
When a fast food chain has a new product to advertise, their commercials tend to be rather straightforward: explain the new product and why you should buy it. But when it’s not advertising anything in particular except for itself, there’s really not much to say; everybody knows what KFC is. That’s when brands need to get creative. Occasionally, they get a little too creative.
Nobody ever said that it was easy to be funny. While the rule of thumb is that the funnier a commercial is, the more memorable it will be, it’s important to realize that there are many, many different styles of humor out there. The Sonic guys, for example, just sit in their car discussing the Sonic menu, and it’s pretty funny in a straightforward, sitcom-style way. But when advertisers decide to take the bizarre humor route, the results can be far less predictable.
Some of these campaigns were memorable and long-lived, some were just one-offs that left people scratching their heads, some were meant to usher in huge marketing campaigns but failed miserably, some are still so recent that their long-term impact won’t be known for a while. But any way you slice it, these commercials were weird — some of the weirdest in the history of television. Read on for eight of the most bizarre fast food commercials of all time.
Wendy’s: Give a Little Nibble
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