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The Kellogg Company — whose brands include Pop-Tarts, Rice Krispies, Eggo, Pringles, Keebler, Cheez-It, and others — has announced that it will join General Mills, Mars, and Campbell Soup in taking GMO labeling nationwide.
As with previous GMO labeling announcements, Kellogg cited the costliness of creating a special label just for Vermont — which will soon require all GMO ingredients sold in the state to be clearly identified — as the main driving force for going national.
“Until a federal solution is reached, and in order to comply with Vermont’s labeling law, some of our product labels nationwide will include the words ‘Produced with Genetic Engineering’ beginning in mid-to-late April,” Paul Norman, president of Kellogg North America said in a statement. “These will appear nationwide because a special label for Vermont would be costly for us and our consumers.”
A federal law regarding GMO labeling has been the subject of much recent debate in Washington, but legislators have yet to agree on a national policy. “We continue to strongly urge Congress to pass a uniform, federal solution for the labeling of GMOs to avoid a confusing patchwork of state-by-state rules,” Norman said.