Groupon Acquires OrderUp, Expands Role in Online Food Delivery

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Groupon is the newest player in a growing marketplace of online food ordering and delivery

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Groupon offers customers a variety of deals around the world.

Groupon looks likely to expand its presence in the growing online food-ordering marketplace after acquiring food-delivery service OrderUp.

The acquisition was announced on July 16 and significantly boosts Groupon’s presence in the $70 billion food-ordering and -delivery sector, according to a press release.

OrderUp, based out of Baltimore, operates in 40 markets around the United States and has processed over 10 million orders since 2009. The company touts itself as the most complete on-demand food delivery for local metros outside the top markets.

“Groupon’s reach and ability to connect supply and demand at scale make it the perfect destination for us to grow even faster and expand,” said OrderUp CEO Chris Jeffery. “We look forward to bringing the thousands of great restaurants that we feature to hungry Groupon customers across the country.” 

The acquisition allows Groupon to provide its 25 million North American customers with a new online and mobile food marketplace.

“The potential in delivery and takeout is apparent — especially with the growth of mobile,” said Groupon CEO Eric Lefkofsky. “OrderUp’s operational ability, coupled with Groupon’s engaged customer and merchant base, bring tremendous scale to the space.”

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