Barneys New York Unveils Freds in Beverly Hills

A new modern power lunch spot opens in the 90210
Credit: Facebook/fredsatbarneysnewyorkBH

Barneys New York, Beverly Hills has opened Freds restaurant on the fifth floor of the store.

Barneys New York, Beverly Hills has replaced their Barney Greengrass bagel and lox eatery on the fifth floor of the store with the new Freds restaurant.

The redecorated, sleek design includes a wrap-around terrace offering alfresco diners a view of the Hollywood sign, Beverly Hills, and beyond. New York-based Steven Harris Architects renovated the entire fifth floor with clean lines and an open floor plan, and Rees Roberts & Partners provided interior design. The new space includes a custom greige onyx bar and a mural by artist Rob Pruitt.

Executive chef Mark Strausman’s menu includes innovative, Italian-inspired dishes made with fresh, local ingredients. Open for lunch, dinner, and weekend brunch, guests can enjoy favorites from the original New York Freds including Mark’s Madison Avenue Salad, a chopped salad with Italian tuna, as well as new 90210-inspired dishes such as the Beverly Hills Club with shrimp, crab, avocado, and bacon; the Raw Vegan Cashew Cheese Dip; and the Farmers Market Flatbread with mushrooms, zucchini, garlic, and goat cheese. The weekend brunch menu includes a variety of bagel and smoked fish platters, numerous egg dishes, and solid standbys like French toast and pancakes.

The bar features small batch spirits, seasonally hand crafted cocktails, and cold-pressed juices. Freds Beverly Hills is open from 11 a.m. to 7 p.m. daily.

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