Whole Foods is one of the best-known food stores in America, and has been nothing short of revolutionary in its approach to healthy and organic foods. Its private label line, 365 Everyday Value, is one of the keys to its success, but we bet that there’s a lot you don’t know about this line of hundreds of products.
Whole Foods got its start in 1978, when founders John Mackey and Renee Lawson borrowed $45,000 to open a natural foods store in Austin. The next several decades are a story of rapid expansion and increasing cultural influence. Whether Whole Foods inspired the current movement toward eating healthier and less processed foods or is simply piggybacking on it is up for debate, but you can’t deny that the company plays a major role in the current conversation about what we put into our bodies.
Whole Foods was the first nationally certified organic grocer in the country; all their meat is antibiotic- and hormone-free, and animal welfare is a top priority. While the company certainly sells plenty of non-365 brand packaged goods, the hundreds of 365 products in every store are impossible to miss. Along with being reasonably priced, all 365 products are either certified organic or enrolled in the Non-GMO Project, and align with its list of “unacceptable ingredients” that will never appear on its shelves, which means that they’re also free of artificial flavorings, colorings, sweeteners, preservatives, and hydrogenated fats.
The 365 brand has become so trusted and popular that Whole Foods is actually co-opting the name for its new store concept, 365 by Whole Foods Market, a forthcoming “smaller-store format” with “modern, consistent design,… innovative technology, and… just the right product mix to ensure an efficient and rewarding shopping experience.” Even though Whole Foods has always prided itself on the transparency behind 365 (it’s more forthcoming about its private label than just about any other store), there’s still plenty to learn about it. Read on for 10 facts about Whole Foods’ 365 Everyday Value.