Looking to make a bold statement? Filled with rich texture and vibrant print, Dur Doux is not for the faint of heart. These pieces look like they’ve taken a fashionable trip down the rabbit hole into Wonderland. With unexpected shapes, bold cuts and immense detailing, the line aims to challenge the boundaries of fashion by effortlessly balancing contemporary, edgy looks that are instantly wearable.
Translating to hard (dur) and soft (doux), the luxury label is built on the concept of making something easy to wear, but with an avant-garde aesthetic. Dur Doux’s pieces play within this juxtaposition to create a strong, sensual and feminine line. Cuts can be fierce and powerful, but also elegant and feminine, effortlessly balancing contemporary and unexpected looks.
Growing up in Florida and living in New York has led to the unique duality in the way that designer Najla Burt creates her pieces. During her studies, Burt worked for big name brands such as Alexander Wang, Pierre Balmain, MM6 Maison Martin Marigela and Viktor & Rolf. Upon graduating from Parsons, Najla began envisioning Dur Doux and launched the label in 2013. Her fashion experience in New York, paired with her unique vision, has distinguished her luxury fashion label among the field of emerging designers.
Perfect for any garden party, the current SS15 Resort Collection, Urban Biota, is inspired by the patterns, colors and texture of birds and plants in an urban environment. Dur Doux uses contrasting fabrics and rich textiles to create a line that is bright and brimming with vibrant hues and prints. With a palette full of rich pastels and sorbet-colored garments, the collection is designed to entice and attract.
Dur Doux attracts women that are strong and self-assured, but classy and unique. The pieces are an eclectic mix of tradition and punk, inspiring clients that want to push the boundaries of style. With the exquisite detailing and unique silhouettes, you are certain to make a statement at your next soiree.