In a new ad that will premiere during Super Bowl 50 this Sunday, British screen legend Helen Mirren tears into would-be drunk drivers with a clear message: Don’t.
“If you drive drunk, you, simply put, are a short-sighted, utterly useless, oxygen-wasting, human form of pollution,” Mirren says in the steely commercial for Budweiser. “A Darwin-award deserving, selfish coward. If your brain [were] donated to science, science would return it. So stop it.”
Mirren, leaning into her well-known public persona of a “notoriously frank and uncensored British lady,” calls on viewers to be smarter than whatever impulse makes them want to drive after drinking, and think of how many lives will not be put at risk unless they refrain from the act.
Meanwhile, Budweiser will launch a website along with the commercial’s debut called StandWithBud.com, which will allow users to search for ride services by zip code.
Budweiser has also pledged to donate $1 to safe ride programs every time the hashtag #GiveADamn is used on social media to pledge not to drive drunk. Hashtags will be counted until 11:59 p.m. on Sunday, and the donation will be capped at $1 million.