Gettin’ Hi-Ball Energized at The Battery Penthouse in San Francisco

Get charged up at The SF Battery Penthouse with Hi-Ball’s 10 year anniversary and latest beverage line Alta Palla


Hiball's beverages are a healthy alternative to the sugar laden "mainstream" energy drinks.

Hiball Energy celebrates its landmark anniversary as a successful beverage company with the launch of its latest and greatest refreshing organic sparkling juice line, Alta Palla. The launch was held at The Battery Penthouse in San Francisco, also known as the most exclusive club in San Francisco.

The event showcased Hiball Energy and new Alta Palla sparkling juice beverages as season summer cocktails paired with gourmet morsels along with reggae music played by DJ Juan Love.

For the past 10 years, Hiball Energy has been the pioneer for health conscious consumers with its naturally health and clean energy beverages with a delicious taste. Hiball Energy products contain a proprietary organic blend of ginseng, caffeine, and guarana along with vitamins B3, B5, B6, and B12.

Since day one, Berardi’s mission was to create the healthiest energy drink, free of synthetic, artificial ingredients, colors, or sweeteners. Organic and fair trade ingredients are incorporated whenever possible. By doing so, this is more efficient for the farmers who cultivate them, more sustainable for the planet, and most importantly, healthier for customers.

The founder and mastermind behind it all, Todd Berardi, launched Hiball Energy in 2005 by selling it out in the back of his car in San Francisco. He asked a graphic designer friend, Alyssa Warnock, to design the logo and packaging, and the rest is history.

Not too long after, they later married and now have twins, Gunnar and Kaia. By chance, Todd met Dan Craytor at a Teton Gravity Research movie premiere in San Francisco in 2005, and soon after Craytor became the Director of Sales and has been hiballing ever since selling like no other. They are a small team of very passionate people who eat, sleep and drink Hiball.

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