What happens when you cross a big, tough football player with his tiniest and most eager-to-please young fan? ("I just want you to know… I think…. I think… you’re the best ever," the kid says to the player before offering him a drink.) Marketing gold, as the Coca-Cola Company discovered with this instant classic that first aired in 1979. Filmed in a high school stadium in Pelham, N.Y., over three days, the spot is possibly about as heartwarming as a soda endorsement will ever get.