Develop An Innovative Product Concept from 5 Insider Tips For Breaking Into the Beverage World (Slideshow)

5 Insider Tips For Breaking Into the Beverage World (Slideshow)

merchau-flickr.com
Slide 1 of 5
Develop An Innovative Product Concept

Frava CEO and co-creator Evan Berman came up with the concept of caffeinated fruit juice while he was studying for finals at Colgate University. He tells us that developing the idea for Frava came from drinking orange juice in the morning and wanting caffeine, but hating the taste of coffee.