No Hype, No Smokescreens, No Yelling. Just Good Solid Marketing Advice in a New Podcast from MarketingForIndependents.com
Sylvania, OH (RestaurantNews.com) There are over 1,000,0000 restaurant locations in the United States, and for the first time ever consumers will spend more in eating establishments than at the grocery store.
Yet, competition remains fierce for the Independent Restaurant Owner/Operator, whose ranks account for about 1/2 of all restaurant locations. Quite simply, most restaurant owners get quickly overwhelmed by the tsunami of marketing and advertising options, advice and schemes which seem to show up at their door (or their inbox) every single day.
“In spite of the incredible number of marketing options available to the independent operator, most have little confidence in their ability to make good marketing decisions…so they do next to nothing, and their restaurants suffer tremendously,” according to Rod Brant, President of Marketing for Independents.
Brant is introducing a new podcast, solely focusing on helping these independents. He goes on to say, “Restaurant owners can’t compete with big chain marketing budgets, and will go broke if they try. We are giving owners the resources they need to compete, without breaking the bank, starting with a series of four podcast episodes.”
There’s no better way to learn about good marketing for independent restaurants than hearing from those who have successfully blazed a trail before, and from marketing experts in specific areas of interest.
Today, there are four brand new restaurant marketing podcast episodes available for free on the iTunes store. Rod Brant interviews restaurant owners Ari Weinzweig (from Zingerman’s in Ann Arbor, MI) and Johnny Brann (from Brann’s Steakhouse and Grill in Grand Rapids, MI).
He also interviews nationally known experts Charlie Hopper (copywriting and advertising) and Perry Marshall (Google search and Facebook). Both provide unique, actionable, and a little controversial advice for the independent operator.
Listen to all four pre-release episodes exclusively on the iTunes store. The podcast is called “What’s Working Now” from Marketing for Independents. These four exclusive episodes are available today, in advance of the official launch of the Marketing for Independents’ web site.
For more information, visit www.marketingforindependents.com or view the podcast on iTunes.
iTunes Link to podcast:
Marketing for Independents
866.535.8948 x 704