Coolest People In Drink For 2013 Slideshow

Can tradition and innovation exist comfortably in the same glass? In Arnold's world, sure they can. Arnold is part old-school bartender, part modern-day chemistry geek. At his popular Manhattan bar Booker and Dax, he is the visionary behind drinks that have included a Bloody Mary riff that calls for horseradish essential oil, tomato juice clarified by centrifuge, and a glass chilled by liquid nitrogen. He also invented a red-hot poker with which to heat cocktails — which isn't just a gimmick: the poker caramelizes the sugar in the alcohol and enhances the flavor of the cocktail. Red-hot cool.

Not long ago, the irreverent radio host Elvis Duran was talking about a phone-in guest scheduled for his morning show. We've had all the great stars of music on, he said — Katy Perry, Lady Gaga, Justin Bieber, and the rest — but the person he was really excited about talking to was Tito. Huh? Surely not Tito Jackson? And not, we're guessing, the late dictator of the former Yugoslavia. Then Duran started talking about his favorite vodka, and we got it: Tito Beveridge, producer of Tito's Homemade Vodka. Now that made sense. A tall guy, with wavy gray hair and a pleasantly goofy grin, Beveridge studied geology and geophysics and ran dynamite crews for oil rigs in South America before drifting into the mortgage business. But with a name like Beveridge... well... He started making a little vodka under the counter for friends, gradually taught himself the distiller's art for real, and got the first legal distillery license in Texas in modern times. The bottles are plain, the labels straightforward, and the vodka is really good and smooth as a Texas drawl.

Let's ignore for a moment the fact that he's the co-founder and CEO of La Colombe coffee roasters, a premium coffee chain founded in Philadelphia and now expanded to New York, Chicago, and Seoul, and think about his other accomplishments: He's the first American ever to solo-trek the continent of Antarctica, from the coast to the South Pole. He has visited nearly half of the world's countries. He's aspiring to cross Death Valley without assistance. He and his wife, singer/songwriter Lauren Hart, have four adopted children from Ethiopia. All of that adds up to a pretty full, bountiful life — and then you stir in his quest for the best possible cup of coffee, with a side of social justice, and your mind is blown. Carmichael's concerns include fair and ethical trade with farm workers, "earth-conscious" coffee farms, and a staggering amount of aid for causes like clean water and orphans in Africa. Oh, and one taste of La Colombe's roasts and you'll never be able to go back to your Folgers — or even your Starbucks. Carmichael's not only an urban rebel-slash-mountain man, he's a guy who's lived through enough stories, cool ones at that, for nine lives in his 49 years.  

The story of Clooney's tequila goes something like this: After vacationing in Mexico for years with his similarly chiseled friends, Clooney teamed up with Cindy Crawford's husband Rande Gerber to bottle up Casamigos tequila. And while other celebrities (ahem Drew Barrymore) might put their name on something boozy and disappear, Clooney has manned up and made appearances at Casamigos events and in spot ads, making us feel like he actually drinks his own tequila. He did, after all, cheekily allow himself to be filmed in bed with Gerber for an ad. He's also the face of Nespresso overseas, making even a shot of espresso tall, dark, and handsome. But you know, when you're a silver fox, you can sell us anything and we'll drink it. 

"We've been so busy at chez Doon of late," wrote Grahm in a dispatch from his Bonny Doon Vineyard in California's Santa Cruz Mountains, "that we've not sent samples out in essential a counoise' age...[L]et us know which of these wines really picpoule your interest." Counoise and picpoule, of course, are French grape varieties. The wordplay is typical of this self-described "provocateur, punster, philosopher & winemaker." Lanky and long-faced, with an abundant ponytail and owlish glasses, Grahm was one of the original Rhône Rangers — American vintners who specialize in working with southern French grapes — and may well have coined the term. It's his kind of pun. (His book Been Doon So Long includes chapters with titles like "Trotanoy's Complaint," "Howlbariño," and "The Love Song of J. Alfred Rootstock.") It's not all talk, though: Grahm continues to produce lots of very cool wine, much of it Rhône-inspired, usually under engagingly silly names.

Renowned Oregon-based bar manager Jeffrey Morgenthaler can take a lot of credit for popularizing barrel-aged cocktails. But he's not sure he wants it. In a post on his eponymous blog, he once wrote, "Believe me, I'm all for innovation in this little business of ours.... But...I don't think we need to run around barrel-aging every god damn liquid out there..."We think it's cool that he doesn't brag about this claim to fame. We also like the fact that he once wrote a veritable rhapsody about the brandy Old Fashioned. Earlier in his career, after studying Hungarian baroque architecture in Budapest, Morgenthaler tended and managed bars in almost every watering hole in Eugene, with a stint as a researcher for a Fetal Alcohol Syndrome study in between; since 2009, he's been the man behind the adult beverages at Portland's Clyde Common. He does the city proud.