Hitting newsstands Dec. 28, the January/February issue of Cooking Light magazine will be the very first to feature fully scannable recipes.
So what does that mean, exactly, and how will that work? First, you’ll need to download the Digimarc Discover app for your iPhone or Android. Then, when you come across a recipe you like, just scan the photo using the app. It will recognize the recipe and automatically direct you to the recipe page on the magazine’s sister site, MyRecipes.com. Once there, you can build a recipe file and save your favorites in it, share it with friends across social networks, organize menus, and make grocery lists.
"We know our consumers are looking for practical tools to make family meal planning quick and easy; so we’re excited to provide this smart solution," Cooking Light editor Scott Mowbray said in a press release. "They can easily scan, save, shop, cook, and share with a convenient resource they always have with them — their smartphone."
Every new issue of Cooking Light from here on out will feature scannable recipes as well, and the magazine will include detailed instructions on how to make the most out of this new interactive technology.