Chipotle Has Customer Social Interaction Wrapped Up

From www.restaurantnews.com, by RestaurantNews
Chipotle Has Customer Social Interaction Wrapped Up

Chipotle Has Customer Social Interaction Wrapped Up

With 1,831 restaurants across the country, $4.1 billion in annual revenue and a brand among the most well-known in the nation, it’s not too much of a surprise that Chipotle Mexican Grill Inc. boasts an impressive social media following as well.

But with nearly 4 million followers across a wide array of social networks, the five-person social media team at Chipotle (NYSE: CMG) – headed by manager Joe Stupp – balancing customer interaction with a marketing strategy can be a challenge.

Does that stop Stupp, along with company social media strategists Rusty Partch, Myra Ryder, Candice Stewart and James Dannatt? Not a chance.

Chipotle’s social media channels are all about the personal touch, which is why the Denver-based fast-casual chain has a solid 85 Klout score and social media channels chock full of comments, shares and likes.

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