Chipotle Expanding Delivery to College Campuses

From www.restaurantnews.com, by RestaurantNews
Chipotle Expanding Delivery to College Campuses

Chipotle Expanding Delivery to College Campuses

Chipotle Expanding Delivery to College Campuses

As college students make their way back to school for another year, Chipotle Mexican Grill is making it easier for students to find the food they love, allowing more time for study and less to search for burritos. Through a new partnership with Tapingo, a leading mobile commerce app that saves college students time by providing food pickup and delivery, Chipotle will be available for delivery through Tapingo at 40 college campuses nationwide this fall, and at more than 100 campuses by spring 2016.

The partnership with Tapingo expands Chipotle’s existing delivery program. The company also has nationwide delivery partnerships with Postmates, a delivery service that operates in several key Chipotle markets, and with OrderUp, which provides delivery service in several smaller Chipotle markets.

“Chipotle has been popular with students going back to our very first restaurant near the University of Denver, and we are always looking for ways to better engage with them,” said Mark Crumpacker, chief creative and development officer at Chipotle. “Tapingo, which has been well received by students where its services are available, knows how to connect with these younger customers. That shared acceptance among younger customers made them a great choice for us to expand delivery aimed specifically at students.”

Tapingo has a rapidly growing user base, the large majority of whom are Millennials and Gen Zs. Chipotle resonates well with a similar audience. A recent survey by investment firm William Blair called Chipotle the “most favored restaurant” by younger consumers. Morgan Stanley notes that Millennials are more likely to dine out on a weekly basis than older consumers and states that “taste, value, and quality” drive their restaurant decision-making. “On those metrics, Chipotle wins,” the firm says.

“Tapingo has become the buy button for students and we are excited to expand into surrounding areas,” said Daniel Almog, chief executive officer at Tapingo. “Our network of students is hungry for Chipotle, and we’re excited to deliver it quickly and at a very reasonable delivery cost.”

Since its founding in 2012, Tapingo has leveraged mobile technology to create a more convenient and enjoyable experience for students to purchase a variety of products or services. With the average student transacting daily, using Tapingo has become habitual for college students. Users can order with a tap and then have their order delivered in a timely and efficient manner. Using the Club Tapingo feature, the average user pays $2.99, with no additional service fee. Tapingo also provides timely delivery, with an average of only 25 minutes between order placement and receipt.

Chipotle delivery is currently available through Tapingo at the following campuses:

Arizona State University
California State University Chico
Louisiana State University
University of Arizona
University of Southern California
Northern Arizona University

Delivery will expand to include the following campuses later this fall.

California State University – Fullerton
California State University Northridge
Carnegie Melon University
Case Western Reserve University
Cleveland State University
College of the Holy Cross
Columbia University
Eastern Michigan University
Emory University
Georgia Institute of Technology
Georgia State University
Johns Hopkins University
Loyola Marymount University
Loyola University Maryland
Michigan State University
New York University
North Carolina State University
Ohio State University
Pennsylvania State University
Rutgers University
San Jose State University
Santa Clara University
Towson University
Trinity College
University of Arkansas
University of California Los Angeles
University of Georgia
University of Louisville
University of Maryland
University of Miami
University of Michigan
University of Oklahoma
University of Oregon Eugene
University of Pittsburgh
University of the Pacific
University of Utah

Plans for additional rollouts or availability can be found on Tapingo.com/Chipotle.