Champagne Consumption Hits All-Time High in the U.K.

The French and English can agree on something: the importance of great champagne
With the arrival of the new Prince of Cambridge yesterday, we can’t help but think champagne celebrations will spread across the U.K.

Apparently, the U.K. has been popping lots of champagne to celebrate this year.

According to just-drinks, Global wine merchant Bordeaux Index (BI) has had record Champagne sales for the first six months of 2013. The U.K. consumers are highest consumers, as London-headquartered BI sold £5.3 million ($8.1 million) worth of Champagne across its markets in the first six months of the year. This is a significant increase compared to the £6.5 million it sold all of last year. “This represents a major shift in focus for our clients,” says BI Founder and Managing Director Gary Boom according to just-drinks. He also says that instead of being a tool for celebration, champagne is becoming an everyday item, perfect to toast any event, from a soccer match to a couple at a wedding.

According to its website, BI was established in 1997 and has grown to become one of the leading global fine wine merchants.

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