CBS Sportscaster Scores with California Wine
Sportscaster Jim Nantz and wine man Peter Deutsch are serious about their chardonnay and cabernet sauvignon
The wine world is awash with vanity brands that carry the names of famous athletes and actors, most of them mere endorsements with no real involvement on the part of the celebrity on the label. Emmy-winning sportscaster Jim Nantz, who calls everything from NFL football to Masters golf for CBS (with three Winter Olympics along the way), didn’t want that dilettante reputation, so he spent more than a decade personally researching every aspect of the wine business, from how to make it to how to sell it.
I caught up with Nantz and Deutsch last week in Foxborough, Mass., before the Patriots-Broncos game, to get the lowdown on how Jim met Peter and how their new wine venture — The Calling — was coming along.
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