Carl’s Jr. Joins the $4 Bundle Battle

Carl’s Jr. Joins the $4 Bundle Battle
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Burger chains continue their wheeling and meal-dealing. Carl’s Jr. has upped the ante on what $4 gets you in a bundled value meal. Its $4 Real Deal offer: a Double Cheeseburger plus a Spicy Chicken Sandwich, small fries and a 16-oz. drink.

That easily tops Wendy’s “4 for $4” meal, which started the bundled-meal trend last year. Its lineup includes a Jr. Bacon Cheeseburger, a four-pack of chicken nuggets, small fries and small drink. Burger King topped that with its “5 for $4” bundle of a Bacon Cheeseburger, small fries, small drink, 4-piece nuggets and a chocolate-chip cookie.

Carl's Jr. $4 Real Deal

Checkers went lower on price with its $2 Meal Deal, offering a choice of one of four sandwiches (two burgers, chicken or fish) or a hot dog with small fries for $2. Dairy Queen is at a higher rice point with the “$5 Buck Lunch” (KC BBQ Bacon Cheeseburger, fries, drink and sundae.

As reported here yesterday, some McDonald’s operators are complaining about its McPick 2 for $2 value deal as a margin-buster. But think how they’d squawk if they had to give a cheeseburger and a chicken sandwich plus fries and a 16-oz. drink as Carl’s Jr. is doing

KFC meanwhile has, as predicted earlier, launched its spicy Nashville Hot Chicken. Its lowest-price bundled meal gets you either one breast; a drumstick and a thigh; or three tenders plus coleslaw and a biscuit for $5.49.


McDonald's Chicken Sausage

Speaking of McDonald’s operators, franchisees in upstate New York, Connecticut and western Massachusetts have added something new to their all-day breakfast menus: Chicken sausage can be substituted for the standard pork sausage patty in any muffin sandwich or platter. The offer’s good all day on those items served all day.


What wine goes best with a burger? Harpers Burger Bar in Kingston, Ont., has added a wine called “Burger Blend” to its list. Bottled and sold by 13th Street Winery in St. Catherines, Ontario, Burger Blend is a mix of Gamay Noir and Pinot Noir and retails for $14.95 (Canadian) per bottle.


Britain’s Gourmet Burger Kitchen (GBK) has pulled an ad campaign and issued an apology after offending the oh-so-sensitive sensibilities of those who choose not to eat meat. One ad carried the ad “Vegetarians; Resistance is Futile.” I mean, how insensitive can one be? Another ad pictured a cow with the headline, “They eat grass so you don’t have to.” Vicious stuff, eh?

GBK ad

According to The Telegraph, vegetarians and vegans took to Twitter (where else?) to protest. Jessica Chloe Young tweeted, “Making fun of vegetarians for not wanting to abuse animals is low.” And a person with the handle @this-sminks wrote, “@gbkburgers cheers for making it even easier to ignore your food chain. Really bad advertising.” So ignore it.

But GBK announced it has pulled the advertising. In a message posted on Facebook, the chain explained, “We’ve been reading the reaction to our latest advertising campaign and needless to say, we’re quite taken aback. The last thing we ever intended to do was offend or alienate vegetarians. The same vegetarians that we’ve looked after and fed since our very first restaurant. Our intentions were light-hearted and not meant to cause any offence, but clearly we have, and for that we apologise.” GBK has had vegetarian burgers available since it opened in 2001, which seems an adequate accommodation to vegetarian sensibilities, but the chain apologized nonetheless.

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