Butterfinger Releasing Peanut Butter Cups

Editor
The new product will give Reese’s a run for its money

Nestlé

These peanut butter cups will be Nestlé's biggest launch in years.

For decades, the term "peanut butter cup" has been synonymous with the Reese’s company, because Reese’s was the only company making them. Well, not any more: Nestlé threw its hat into the ring this week by announcing their newest product: Butterfinger Peanut Butter Cups.

Hitting the shelves in January 2014, the peanut butter cups will look pretty similar to their chief competitor’s offering, but these ones are slightly more square-shaped and contain 10 more calories each, according to Confectionery News. They’re also .25 ounces larger, and will be available in three sizes: a two-pack, a four-pack, and a fun-pack that also includes regular Butterfinger and Butterfinger Crisp.

One of Nestlé USA’s biggest candy launches ever, the release will be tied in with a Super Bowl advertisement, a first for the brand.

Believe it or not, the Butterfinger brand has been around since 1923, when it was trademarked by Chicago’s Curtiss Candy Company. Nestlé bought the brand from Nabisco in 1990. 

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