BURGER KING Restaurants and the CHEETOS Brand Unleash Very Cheesy Collaboration for Summer ’16

From www.restaurantnews.com, by RestaurantNews.com
BURGER KING Restaurants and the CHEETOS Brand Unleash Very Cheesy Collaboration for Summer ’16

BURGER KING Restaurants and the CHEETOS Brand Unleash Very Cheesy Collaboration for Summer '16

New Mac n’ Cheetos™ Mashup Features CHEETOS® Crispiness Outside, Creamy Mac n’ Cheese Inside

BURGER KING Restaurants and the CHEETOS Brand Unleash Very Cheesy Collaboration for Summer '16Miami, FL  (RestaurantNews.com)  BURGER KING® restaurants and the CHEETOS® brand have collaborated for the first time to introduce new Mac n’ Cheetos™, making for a very cheesy summer. The new snack mashup is a portable combination of creamy mac n’ cheese covered with crispy CHEETOS® flavor. Mac n’ Cheetos™ are a tasty reimagination of classic mac n’ cheese that the CHEETOS® brand and BURGER KING® restaurants boldly dare to offer, starting June 27 for a limited time at participating restaurants.

For anyone who ever wished they could eat warm mac n’ cheese like they do a bag of chips, Mac n’ Cheetos™ make the previously unthinkable a reality. Now with this cheesy treat, everyone can snack on-the-go whether en route to the beach or during a summer road trip.

“Mac n’ Cheetos™ are a doubly cheesy combination of warm mac n’ cheese covered with that crispy CHEETOS® flavor everyone loves,” said Alex Macedo, President, North America, for the BURGER KING® brand. “No one understands snacking better than CHEETOS®, and our expertise at BURGER KING® restaurants is serving guests on the go, so it just made sense that we come together to reinvent this favorite food like it’s never been done before.”

“Mac n’ Cheetos™ is a Dangerously Cheesy re-imagination of mac n’ cheese,” said Roberto Rios, Chief Marketing Officer, PepsiCo Foodservice. “The BURGER KING® brand was the perfect partner to bring this delicious and portable snack to life for lovers of cheese all around and our fans.”

Mac n’ Cheetos™ come in an order of five pieces at the recommended price of $2.49 and will be available for a limited time at participating BURGER KING® restaurants.

About the BURGER KING® Brand

Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world’s largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.

About Cheetos

CHEETOS® is one of many Frito-Lay brands in North America – the $14 billion convenient foods business unit of PepsiCo (NYSE:PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Cheetos by visiting www.facebook.com/Cheetos.

Contacts:

ALISON BROD PUBLIC RELATIONS
Brooke Scher Mogan
212-230-1800
brooke@alisonbrodpr.com
bk@alisonbrodpr.com
or
PEPSICO, INC., FRITO-LAY NORTH AMERICA
Kimberly Scott
972-334-5098
kimberly.scott@pepsico.com